Ben's Blog

Project 2 Synopsis

Imagine you’re on the train home from work and you spot this weird billboard. All it says is “Don’t live in the shadows” and has a website down the bottom. It crosses your mind that it is weird but you don’t think too much on it. The next day while you board the train to work you notice a poster. It has a black featureless character in front of a lounge room and it says “Find all the shadowmen, get 20% off”. It doesn’t say what the discount is on but it you do realize that it might have something to do with the billboard you saw the previous day. Again you find the lack of information interesting.

Later that night you are watching TV when you spot the television commercial. It seems to be advertising an apartment construction company but there are weird little black featureless men running around and hiding under furniture as the camera comes into the room. While you’re watching, you piece together that this must be another one of those shadow adverts. And sure enough at the end of the commercial it links the same website. www.dontliveintheshadows.com. You realized that if you put all the advertising mediums together they are suggesting that you can get 20% off a new apartment, but only if you can find all the shadowmen. But how do you find the shadowmen?

Intrigued you jump online and go to the website. You arrive to a mostly black site with little detail that says “enter”. You hit enter and you are taken to a game. There is a small description on what the controls are but it doesn’t explain what you’re looking for. But because you’ve seen the billboards and posters you know you must be searching for those shadowmen. You also realize that the game levels match the scenes you saw in the TV commercial. After some time playing you realize that the game is very difficult if you don’t know where the characters are. So you think to yourself that next time you see the posters and TV commercial you will remember or write down where the characters are hiding. Using the information you have seen in the various posters and the TV commercial you know enough to find all the shadowmen.

Eventually you finish the game and are given the discount code and the link to the main website. So you can now purchase your new apartment with a massive 20% off discount.