Project 2 Proposal:
What I aim to produce for this project:
- · 30 second – 1 minute animated TV commercial made in Autodesk Maya. I will use Adobe After Effects for some final touches and special effects.
- · Examples of Poster Advertising
- · Examples of Billboard Advertising
- · Examples of the website and online flash game.
The TV Commercial will include a slow motion fly through of one of the apartments for sale. While the viewer watches the TV commercial they may notice little black “shadowmen” running and hiding just as the camera spots them. The TV commercial will also have music and text effects added in After Effects.
The poster advertising will include images of what the character looks like. They will be displayed in some of the scenes from the TV commercial. They will be displayed along with the message “Find all the shadow men. Get 20% off”.
The billboard advertising will be mostly blank except for the slogan “Don’t live in the shadows”. The website www.donthideintheshadows.com will also be displayed on the abstract billboard. I will also show how the billboards will be displayed in public spaces (e.g. Train stations).
The website example will be made to show how the over end campaign would work. Unless I get a lot of time It will not be a working website. The site will show how the game works and how the users play through the levels. It will include screens from the TV commercial as levels.
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The idea is to produce a campaign that’s abstract but also interesting. People can’t just get this 20% discount on the apartment they want to buy. To do it they have to figure out where the hidden characters are and to do that they need the information from the other advertising mediums.
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